THE EDIT LINK
External Creative Direction for Jewelry Brands
I help jewelry brands translate products, collections, and ideas into compelling stories, campaigns, and customer experiences across jewelry, accessories, and apparel.
WHAT I DO
I partner with jewelry brands to bring clarity, creativity, and cohesion to every touchpoint. From concept to customer, I connect the dots between the product, the story, and the experience.
SERVICES
Brand Reset
Clarify the foundation, direction, and story of your brand.
Collection Direction
Shape your products into cohesive collections, campaigns, and customer experiences.
Ongoing Creative Direction
Receive continued creative guidance to keep your brand clear, connected, and moving forward.
SELECTED WORK
Ruby Red: Editorial Direction for INK+ALLOY
A self-initiated creative concept exploring how INK+ALLOY’s red statement jewelry could be translated into a focused editorial story through color, styling, and product presentation. Created independently to demonstrate my approach to visual direction and customer connection; not commissioned by or affiliated with INK+ALLOY.
Brand Opportunity Mapping
Identifying a clear organizing idea that can guide content, merchandising, and the customer experience.
The Edit Link Creative Process
A six-step roadmap showing how The Edit Link moves a brand from initial inquiry and discovery through opportunity assessment, creative direction, refinement, and clear next steps. It reflects the thoughtful structure behind each project—and how products are translated into a more connected customer experience.
LET’S WORK TOGETHER
Have a collection, campaign, or brand idea that needs clearer creative direction?
I’d love to hear what you’re working on.